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The Gent’s Place Set To Expand in Florida

The upscale men's spa is opening more franchises.

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By: Marie Redding

Senior Editor, Rodman Media

The Gents Place, a premium men’s grooming and lifestyle club, announced it is aggressively targeting expansion throughout Florida. The company plans to open at least 18 new franchise locations throughout the state.

Ben Davis, who founded The Gents Place in 2008 in Frisco, Texas, comments, “With strong demographic and socioeconomic relevance, Florida is an exciting market to expand our footprint and franchise development in these markets will prove to be a lucrative and valued investment for prospective owners.”

The company’s co-owner is NFL Hall-of-Famer Emmitt Smith, who is a Florida native. Smith joined The Gents Place executive lineup after becoming a member in Dallas, crediting the quality of service and unparalleled guest experience for sparking his entrepreneurial interest in investing in the brand.

In addition to offering men’s grooming services, The Gents Place sells hard-to-find retail goods from all over the world including Rascal, Truefitt & Hill and Lakme, among others.

The company plans to open a total of 150 franchised locations over the next five years, and is seeling qualified franchisees in Texas, Georgia, Florida, California, Illinois, Indiana, Maryland and Virginia.


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